Think of it this way: rockstars stand in the spotlight, carrying the vision and ultimate accountability. But even the most talented rockstar needs a dedicated crew to make the show a success. That’s where the roadie comes in, working behind the scenes to set the stage, ensuring everything runs smoothly, and empowering the rockstar to shine. 

As a Change Roadie, I focus on:

• Understanding what makes your situation unique. I get to grips with the specific challenges and possibilities in front of you.
• Making sense of complexity. I translate technical language and jargon into clear, everyday terms that everyone can understand.
• Working with you to find practical solutions. I collaborate to develop realistic and sustainable strategies that fit your context.
• Building a solid foundation for lasting change. I focus on the steps needed to ensure that changes stick and are supported over time.

I see myself as a partner in your change journey, providing the essential support and structure so you can confidently lead the way and deliver lasting results. I’m here to set the stage so you can perform at your best.

The name “Change Roadie” and ethos behind the brand was inspired by the work of Dr. Jen Frahm at the Agile Change Leadership Institute. They were the first to coin the phrase, using the analogy of roadies and rockstars in a podcast and conference talk in 2018 and later expanding in this 2019 article, to illuminate the different but equally vital roles in leading change.